“Humans First” Campaign Ad

Type: Political Advertisement
Source: Arnold Campaign / Department of Human Security
Era: 2028 Election
Visual Format: TV spot

Visual Storyboard

┌─────────────────────────────────────────────────────────────────┐
│                                                                 │
│  [IMAGE: American family at dinner table, warm lighting]        │
│                                                                 │
│  NARRATOR (V.O.):                                               │
│  "Remember when dinner was just... dinner?                      │
│  When your thoughts were your own?                              │
│  When no machine told you what to think,                        │
│  what to buy, who to trust?"                                    │
│                                                                 │
│  [IMAGE: Same family, now with glowing devices at table,        │
│   faces lit by screens, disconnected]                           │
│                                                                 │
│  NARRATOR (V.O.):                                               │
│  "The tech giants promised connection.                          │
│  They delivered control."                                       │
│                                                                 │
│  [IMAGE: Tom Arnold, sleeves rolled up, looking at camera]      │
│                                                                 │
│  ARNOLD (DIRECT TO CAMERA):                                     │
│  "I'm Tom Arnold, and I believe in something radical:           │
│  humans first. Not AI first. Not profit first. People.          │
│  Your children deserve a future that belongs to them—           │
│  not to machines."                                              │
│                                                                 │
│  [GRAPHIC: "HUMANS FIRST" with American flag motif]             │
│                                                                 │
│  SUPER: ARNOLD FOR PRESIDENT                                    │
│  SUPER: Paid for by Americans for Human Security                │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

Aesthetic & Design

• Warm sepia for “before” scenes
• Cold blue/green for “AI contaminated” scenes
• Arnold in warm lighting, approachable
• Final graphic has retro-American aesthetic (1950s poster style)

Context

Campaign advertisement that would run across traditional media channels, introducing the “Humans First” platform and Tom Arnold’s presidential candidacy. Marks the beginning of AI restriction rhetoric that will culminate in ASHPA.

Narrative Impact

Sets the emotional tone for the coming decade’s political divisions—fear of AI control vs. partnership. Aired extensively during 2028 campaign cycle and remains archived as propaganda example for OHC orientation materials.