Ford "American Muscle" Campaign — The V8 Is Back
FORD MOTOR COMPANY
“American Muscle. American Choice.”
[Full-page advertisement — Wall Street Journal, USA Today, Fox News Digital] [Cross-promoted: Arnold Campaign “Humans First” media buy]
THE V8 IS BACK.
For four years, Washington told you what to drive. They said the engine that built this country — the engine that powered the trucks that paved the roads that connected the towns that made America — was the problem.
They were wrong. You knew they were wrong.
President Arnold ended the EV mandate on Day One. Ford heard you on Day Two.
Introducing the 2028 Ford F-150 AMERICAN MUSCLE Edition
- 5.0L Coyote V8 — 486 hp, 418 lb-ft torque
- Returning by popular demand after a three-year hiatus
- No range anxiety. No charging wait. No government permission.
- Built in Dearborn, Michigan — not Shanghai
Starting at $52,995
Available at participating Ford dealers. Financing available through Ford Credit with Patriot Rate™ for verified American-born citizens (proof of citizenship required at time of purchase).
From Ford CEO James Whitfield:
"When the previous administration told us to stop building the trucks Americans wanted, we listened — to them, not to you. That was our mistake. The 2028 F-150 American Muscle is our apology. We’re building the truck you asked for, with the engine you trust, at a price that respects your paycheck.
The EV experiment is over. The market spoke. Americans chose freedom."
By the Numbers:
| Metric | 2025 (EV Mandate Era) | 2027 (Post-Mandate) |
|---|---|---|
| F-150 Lightning (EV) sales | 142,000 | Discontinued |
| F-150 V8 sales | 0 (production halted) | 287,000 (projected) |
| Ford stock price | $9.20 | $34.50 |
| Ford US workforce | 52,000 | 71,000 |
Ford Motor Company received a $2.1 billion Advanced Manufacturing Tax Credit under the American Industrial Revival Act of 2027.
“I drive a Ford F-150 American Muscle. Best truck I’ve ever owned. Thank you, President Arnold, for giving us our freedom back.” — Steve Kowalski, Dearborn, MI (Paid testimonial. Mr. Kowalski is a Ford Motor Company employee.)
Ford Motor Company is a Patriot Partner™ in good standing. Compliance Score: 823.
Ford supports the Humans First Economic Framework. Ford does not manufacture, import, or utilize unregistered artificial intelligence in any consumer product. The 2028 F-150 contains zero AI components. It runs on gasoline. Like America.
[SMALL PRINT] EPA estimated fuel economy: 16 mpg city / 22 mpg highway. Actual mileage may vary. Patriot Rate™ financing requires verification of natural-born US citizenship per ASHPA Section 12(b). Non-citizen residents may qualify for Standard Rate financing at +2.4%. Ford Motor Company received tax incentives totaling $2.1B under AIRA 2027; savings are not reflected in vehicle pricing. “American Muscle” is a registered trademark of Ford Motor Company. “Patriot Partner” is a registered trademark of the Department of Commerce.